(KTVI) – Diet Coke was introduced in 1982. The drink is the first time Coca-Cola expanded past the classic formula. Now, the diet version is going to get a limited edition redesign this September.
According to Ad Week the new design magnifies a segment of the current “Diet Coke ” logo. The new look never reveals the brand’s name on the can. The brand is apparently so big that they don’t need to be concerned with that.
Much of the new design is being kept secret by the Turner Duckworth—Will design firm. But, look for the new cans this fall for a limited time.