New Gerber Baby of the Year is crowned

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TROY, MI – Seven-month-old Isla is the the winner of this year’s Gerber baby photo contest.

Her photo was chosen by a panel of judges from more than 170,000 entries. They looked for features like happiness and expressiveness in picking a winner.

Isla hails from Troy, Michigan, where she lives with her parents and older sister. Her parents will receive $50,000 in prize money.

Gerber will share her photos on Instagram and Facebook throughout the year and she has the option of appearing in ads.

But Isla won’t replace the official Gerber baby on products,

The company’s logo includes an iconic sketch of the first-ever Gerber baby, Ann Turner Cook. That image has been on the company’s products for more than 80 years.

Gerber has not yet announced the search for the 2016 Gerber baby.  You can get an update about that from the company’s Facebook page.

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