(CNN) — China, as one Twitter user wrote Tuesday, has been fooled by the “mysterious Western art of satire.”
The merciless comedy website The Onion has declared North Korean leader Kim Jong Un the “sexiest man alive for 2012.” And it appears China’s People’s Daily Online has taken the story seriously.
“I love this one,” Onion editor Will Tracy told CNN. “It has a certain delightfulness to it.”
The Chinese story reprinted satirical comments describing Kim’s “air of power that masks an unmistakable cute, cuddly side,” his “impeccable fashion sense, chic short hairstyle, and,” the story says, “that famous smile.”
The story on People’s Daily Online illustrates the mutual backscratching that China and North Korea exercise through their government-run media. The incident also shows foreign media outlets’ difficulty in navigating The Onion’s brand of satire.
The Chinese website had underscored its story by including its own 55-page photo gallery to accompany the text. But the page and its slideshow no longer existed shortly after noon Wednesday in China.
Tracy said he’s not surprised when legitimate news sites fall for his high-level tomfoolery, but this was the first time The Onion had named a “sexiest man alive.” “We knew it would get a response,” he said “but we didn’t expect it would get life from abroad.”
A satirical post on The Onion congratulated The People’s Daily for its coverage.
The site “has served as one of the Onion’s Far East bureaus for quite some time, and I believe their reportage as of late has been uncommonly fine, as well as politically astute,” said The Onion’s Grant Jones in a e-mail statement. “May our felicitous business association continue for centuries to come.”
Earlier Tuesday, The Onion pointed readers to the Chinese website: “please visit our friends at the People’s Daily in China, a proud Communist subsidiary of The Onion, Inc. Exemplary reportage, comrades.”
Twitter users went wild over the editorial faux pas. “It makes me cry from another room!” Tweeted Francesca Ulivi @fraubass.
“Not sure they know this was a joke,” wrote @loweringthebar.
“Curse of the #Onion again,” said Colin Freeman @colinfreeman99.
Yes. Again. If this scenario sounds familiar it’s because The Onion is no stranger to fooling government-run news outlets.
In September, an Onion satire fooled Iran’s semi-official Fars News Agency. Fars published an Onion story claiming that a Gallup poll found that rural white Americans preferred Iranian President Mahmoud Ahmadinejad over President Barack Obama.
On China’s microblog, Sina Weibo, netizens remarked sarcastically about the People’s Daily.
“Foolish foreigners, the party paper was born to be funny,” wrote @sheldon-BaiBai.
“The world was fooled by the People’s Daily, because no Chinese believes this paper,” wrote @Hai_Dao_Wu_Bian.
The Onion never writes its stories with the intention of fooling government agencies, Tracy said. But “it’s great when it happens. We hope it happens more often.”
This prank, he said with obvious glee, may turn out to be the legendary Onion fake story that veterans will talk about for years to come. “We essentially just fooled the government of China.”
– CNN’s Jethro Mullen and CY Xu contributed to this report.