NEW ORLEANS, LA – Within four minutes of the outage, advertisers had sent out their first tweets.
Nabisco’s Oreo cookie was among the first to jump on the Twitter brandwagon, with an ad featuring the cookie on a partially blacked out page.
“You can still dunk in the dark,” it read.
The people behind Tide laundry detergent went up with a Twitter ad that read: “We can’t get your #blackout, but we can get your stains out. #SuperBowl #TidePower.”
Even Audi took a swipe at its competitor, tweeting that it was sending “LED lights” over to the dome, whose official name is the Mercedes-Benz Superdome.
In fact, the outage was the No. 1 Twitter-related moment of the Super Bowl, generating 231,000 tweets per minute.
The second big moment? The 108-yard kickoff return for a touchdown by Baltimore Ravens Jacoby Jones. But even that only generated merely 185,000 tweets per minute, according to the site.