(KTVI) – Taco Bell is one of the first brands to embrace the wildly popular social media application Snapchat. Taco Bell announced it had joined Snapchat through Twitter on Tuesday.
— Taco Bell (@tacobell) May 1, 2013
The brand is using the platform to promote it’s Beefy Crunch Burrito. According to Mashable, director of social and digital for Taco Bell Tressie Lieberman the brand wanted a fun new way to connect with it’s fans and has received an overwhelming response on Snapchat.
For More Information: http://mashable.com/2013/05/01/taco-bell-joins-snapchat/