While the prospect of a $220 million, ten year contract for Albert Pujols, or any athlete, might seem extravagant, some experts say the money is actually worth it for the Cardinals. Webster University Sports Economist Dr. Patrick Rishe says, with the Cardinals pulling in about $220 million or more per year in profits. That means Pujols would only have to be “worth” about 10% of the team’s operational profits.
“This guy is a marquee asset,” Rishe said. “He brings people to the park. And he’s somewhat performance proof, meaning when the Cardinals are down like they’ve been in the last couple of years prior to this World Series run, he still brings people to the ballpark, and that’s worth a lot of money.”
The other thing many are complaining about is the length of the deal. Randy Karraker, a long time St. Louis sports reporter and host on 101 ESPN Radio, says he would be reluctant to give Pujols this deal, but at the same time, he sees the slugger having value, even late in his career, as he pursues baseball history.
“Once he gets to some of those milestones, 500 home runs, 600 home runs, 700, 762 home runs, then he becomes even more valuable, not only from a ticket selling and merchandising standpoint, but from a TV standpoint as well. He will be, if he gets to those milestones, an incredibly valuable piece of property for the Cardinals.”