ST. LOUIS – Americans spend tens of billions of dollars on basketball sneakers every year.
Basketball great, Michael Jordan, has a sneaker made around him, the Air Jordan. The movie about how Nike came to make the Air Jordans slam dunks its way into theaters this Wednesday.
Co-owner and founder of the Sanctioned Sneaker Collective, Gerad Ewing, stopped by with several Air Jordans. He spoke about what the Jordan-Nike collab did for the sneaker landscape.